# #9a2878

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9a2878`
- RGB: rgb(154, 40, 120)
- HSL: hsl(318, 59%, 38%)
- OKLCH: oklch(0.483 0.171 342.5)
- Relative luminance: 0.0974
- Nearest named color: Haunted Purple (#991177, Δ 2.632) — https://brandsweets.com/colors/haunted-purple
- Moods: warm
- Page: https://brandsweets.com/colors/9a2878

## Tints & shades

- Tints (toward white): #b22e8b, #cb349e, #d14da9, #d765b5, #de7dc1, #e496cc, #eaaed8, #f0c6e4, #f7dfef, #fdf7fb
- Shades (toward black): #8e256e, #7e2062, #721d58, #61194c, #551642, #491339, #390f2c, #2d0c23, #1c0716, #10040d

## Harmonies

- Complementary: #289a4a
- Analogous: #83289a, #9a283f
- Triadic: #789a28, #28789a
- Split-complementary: #3f9a28, #289a83
- Tetradic: #9a8328, #289a4a, #283f9a

## Colors that go with #9a2878

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #9a2878: 5 real palettes, including Peacock and Chase's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Chase (https://brandsweets.com/colors/brands/chase-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #9a2878 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #9a2878: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #9a2878: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #9a2878: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #9a2878's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #9a2878 in two real palettes: Chase's brand system and Wayfair's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #9a2878 in two real palettes: Wayfair's brand system and Garnet, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.12:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.95:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cb349e (4.52:1); AA: background → #cfcfcf (4.57:1); AAA: text → #da71bb (7.06:1); AAA: background → #ffffff (7.12:1)

## Brands using this color

- **Rippling** — secondary #9f1e7a (Δ 1.495) — https://brandsweets.com/colors/brands/rippling-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9a2878-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9a2878" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.