# #9995df

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9995df`
- RGB: rgb(153, 149, 223)
- HSL: hsl(243, 54%, 73%)
- OKLCH: oklch(0.702 0.107 285.8)
- Relative luminance: 0.3359
- Nearest named color: Cold Lips (#9ba0ef, Δ 3.301) — https://brandsweets.com/colors/cold-lips
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/9995df

## Tints & shades

- Tints (toward white): #a4a1e3, #aca9e5, #b7b4e9, #bfbceb, #cac8ef, #d2d0f1, #dddcf4, #e4e4f7, #f0effa, #f7f7fd
- Shades (toward black): #7e79d7, #645ecf, #4943c7, #3b35b1, #332e99, #2a267e, #211d62, #181547, #0e0d2b, #050510

## Harmonies

- Complementary: #dcdf95
- Analogous: #95b6df, #be95df
- Triadic: #df9995, #95df99
- Split-complementary: #dfbe95, #b6df95
- Tetradic: #df95b6, #dcdf95, #95dfbe

## Colors that go with #9995df

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9995df: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Dark Khaki** #bdb76b [harmony, pool: complementary] — Dark Khaki sits directly opposite #9995df on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Amber** #ffbf00 [pool] — Amber is paired with #9995df in 5 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #9995df: 4 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Remix (https://brandsweets.com/colors/brands/remix-run), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9995df: 5 real palettes, including Dusk and Coca-Cola's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including First Snow and Blue Mono put Midnight Blue beside #9995df, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Open House (https://brandsweets.com/palettes/clean#open-house), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Periwinkle** #ccccff [pool] — Periwinkle shows up next to #9995df in 4 real palettes, including Blue Mono and Calendly's brand system, as the accent. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Calendly (https://brandsweets.com/colors/brands/calendly-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/periwinkle
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #9995df: 4 real palettes, including First Snow and Calendly's brand system, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Calendly (https://brandsweets.com/colors/brands/calendly-com), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.72:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6b66d1 (4.72:1); AA: background → #333333 (4.64:1); AAA: text → #4943c7 (7.21:1); AAA: background → #0f0f0f (7.05:1)
- On black (#000000): 7.72:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9995df-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9995df" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.