# #998ddd

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#998ddd`
- RGB: rgb(153, 141, 221)
- HSL: hsl(249, 54%, 71%)
- OKLCH: oklch(0.686 0.116 289.8)
- Relative luminance: 0.3104
- Nearest named color: Perrywinkle (#8f8ce7, Δ 2.124) — https://brandsweets.com/colors/perrywinkle
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/998ddd

## Tints & shades

- Tints (toward white): #a499e1, #aba1e3, #b5ade6, #c0b8ea, #cac4ed, #d1ccf0, #dcd8f3, #e6e4f7, #edebf9, #f8f7fd
- Shades (toward black): #8072d5, #6b5ace, #533fc6, #4634ad, #3c2d95, #31247a, #261c5e, #1b1443, #110d2b, #060510

## Harmonies

- Complementary: #d1dd8d
- Analogous: #8da9dd, #c18ddd
- Triadic: #dd998d, #8ddd99
- Split-complementary: #ddc18d, #a9dd8d
- Tetradic: #dd8da9, #d1dd8d, #8dddc1

## Colors that go with #998ddd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #998ddd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Plaid (https://brandsweets.com/colors/brands/plaid-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #998ddd in 5 real palettes, including Blueprint and Ahrefs's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #998ddd: 5 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Remix (https://brandsweets.com/colors/brands/remix-run), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #998ddd: 4 real palettes, including Dusk and Coca-Cola's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house), Apple (https://brandsweets.com/colors/brands/apple-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including First Snow and Blue Mono put Midnight Blue beside #998ddd, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Open House (https://brandsweets.com/palettes/clean#open-house), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue
- **Periwinkle** #ccccff [pool] — Periwinkle shows up next to #998ddd in 4 real palettes, including Blue Mono and Calendly's brand system, as the accent. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Calendly (https://brandsweets.com/colors/brands/calendly-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/periwinkle
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #998ddd in 5 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/royalblue
- **Dark Goldenrod** #b8860b [harmony: complementary] — Dark Goldenrod sits directly opposite #998ddd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.91:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7666d1 (4.57:1); AA: background → #303030 (4.53:1); AAA: text → #533fc6 (7.26:1); AAA: background → #030303 (7.08:1)
- On black (#000000): 7.21:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/998ddd-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#998ddd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.