# #9989bd

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9989bd`
- RGB: rgb(153, 137, 189)
- HSL: hsl(258, 28%, 64%)
- OKLCH: oklch(0.663 0.078 298.4)
- Relative luminance: 0.2834
- Nearest named color: Magic Carpet (#9488be, Δ 0.849) — https://brandsweets.com/colors/magic-carpet
- Moods: cool, muted
- Page: https://brandsweets.com/colors/9989bd

## Tints & shades

- Tints (toward white): #a193c2, #ada0ca, #b5aacf, #c1b7d7, #c9c1dc, #d2cbe2, #ddd8e9, #e5e2ee, #f1eff6, #f9f8fb
- Shades (toward black): #8876b2, #7762a7, #685496, #5b4983, #4d3e6f, #3f335b, #322848, #241d34, #171221, #09070d

## Harmonies

- Complementary: #adbd89
- Analogous: #8994bd, #b389bd
- Triadic: #bd9989, #89bd99
- Split-complementary: #bdb389, #94bd89
- Tetradic: #bd8994, #adbd89, #89bdb3

## Colors that go with #9989bd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9989bd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #9989bd, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Peru** #cd853f [harmony, pool: triadic] — Peru completes a triad with #9989bd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Kiln (https://brandsweets.com/palettes/dark#kiln), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/peru
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #9989bd: 4 real palettes, including First Snow and Ink Wash, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Taupe** #483c32 [pool] — Taupe is paired with #9989bd in 12 real palettes, including Dusk and Retool's brand system, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Retool (https://brandsweets.com/colors/brands/retool-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/taupe
- **Dark Goldenrod** #b8860b [harmony: complementary] — Dark Goldenrod sits directly opposite #9989bd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkgoldenrod
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #9989bd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #9989bd in 3 real palettes, including Blueprint and Ahrefs's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.15:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7f6cac (4.52:1); AA: background → #292929 (4.62:1); AAA: text → #5f4d89 (7.22:1)
- On black (#000000): 6.67:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9f90c1 (7.23:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9989bd-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9989bd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.