# #997c4d

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#997c4d`
- RGB: rgb(153, 124, 77)
- HSL: hsl(37, 33%, 45%)
- OKLCH: oklch(0.603 0.073 78.8)
- Relative luminance: 0.2172
- Nearest named color: Banner Gold (#a28557, Δ 3.002) — https://brandsweets.com/colors/banner-gold
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/997c4d

## Tints & shades

- Tints (toward white): #aa8955, #b4976a, #bca37b, #c5af8c, #cfbda0, #d8c9b1, #e0d5c2, #e9e0d3, #f3efe7, #fcfaf8
- Shades (toward black): #8b7146, #7d663f, #705b38, #625032, #55452b, #443722, #362c1b, #292115, #1b160e, #0e0b07

## Harmonies

- Complementary: #4d6a99
- Analogous: #99564d, #90994d
- Triadic: #4d997c, #7c4d99
- Split-complementary: #4d9099, #564d99
- Tetradic: #4d9956, #4d6a99, #994d90

## Colors that go with #997c4d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #997c4d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Woodsmoke put Champagne beside #997c4d, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #997c4d in 5 real palettes, including Clay & Linen and Cider, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Cider (https://brandsweets.com/palettes/warm#cider), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #997c4d: 7 real palettes, including Dusk and Dyson's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Dyson (https://brandsweets.com/colors/brands/dyson-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #997c4d: 4 real palettes, including Notion's brand system and Studio Grey, as the accent. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Opensea (https://brandsweets.com/colors/brands/opensea-io), Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/dodgerblue
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #997c4d in 5 real palettes, including Rolex's brand system and Bookshop, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #997c4d in 4 real palettes, including Guinness's brand system and Wayfair's brand system, as the supporting colour. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #997c4d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.93:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8b7146 (4.62:1); AA: background → #171717 (4.56:1); AAA: text → #695535 (7.12:1)
- On black (#000000): 5.34:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b09363 (7.2:1)

## Curated palettes containing it

- **Atelier** (elegant, minimal, luxury) — #141414, #8c8680, #9c7a4a, #f6f4f0 — Black on bone with a whisper of gold: the runway default that lets garments carry the color. — tool: https://brandsweets.com/palettes/new/141414-8c8680-9c7a4a-f6f4f0 — collection: https://brandsweets.com/palettes/elegant

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/997c4d-c4b99c-62bdcb-2c2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#997c4d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.