# #997adc

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#997adc`
- RGB: rgb(153, 122, 220)
- HSL: hsl(259, 58%, 67%)
- OKLCH: oklch(0.65 0.145 296.8)
- Relative luminance: 0.2586
- Nearest named color: mediumpurple (#9370db, Δ 2.707) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/997adc

## Tints & shades

- Tints (toward white): #a286df, #ac92e2, #b59ee5, #beaae9, #cabbed, #d4c7f0, #ddd3f3, #e6dff6, #f0ebfa, #f9f7fd
- Shades (toward black): #8662d5, #7146ce, #6033c1, #542da9, #482791, #3a1f75, #2e195d, #221244, #140b28, #080410

## Harmonies

- Complementary: #bddc7a
- Analogous: #7a8cdc, #ca7adc
- Triadic: #dc997a, #7adc99
- Split-complementary: #dcca7a, #8cdc7a
- Tetradic: #dc7a8c, #bddc7a, #7adcca

## Colors that go with #997adc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #997adc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony, pool: complementary] — Olive Drab sits directly opposite #997adc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #997adc in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Lavender Haze and Plaid's brand system put Midnight Blue beside #997adc, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #997adc in 5 real palettes, including Obsidian's brand system and Loom's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Retool (https://brandsweets.com/colors/brands/retool-com). — https://brandsweets.com/colors/taupe
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #997adc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Blue** #0000ff [pool] — 3 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #997adc, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #997adc in 3 real palettes, including Obsidian's brand system and Ledger Dark, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #835ed4 (4.65:1); AA: background → #242424 (4.56:1); AAA: text → #6436c9 (7.21:1)
- On black (#000000): 6.17:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a286df (7.01:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/997adc-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#997adc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.