# #99799a

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#99799a`
- RGB: rgb(153, 121, 154)
- HSL: hsl(298, 14%, 54%)
- OKLCH: oklch(0.618 0.061 325.3)
- Relative luminance: 0.2278
- Nearest named color: Amorous (#967d96, Δ 1.47) — https://brandsweets.com/colors/amorous
- Moods: cool, muted
- Page: https://brandsweets.com/colors/99799a

## Tints & shades

- Tints (toward white): #a285a3, #ad93ae, #b69fb7, #c1aec2, #cab9ca, #d3c5d3, #ded3de, #e7dfe7, #f2eef2, #fbf9fb
- Shades (toward black): #8d6b8e, #7f6080, #705671, #624b63, #544054, #453546, #372a37, #281f29, #1a141a, #0c090c

## Harmonies

- Complementary: #7a9a79
- Analogous: #89799a, #9a798b
- Triadic: #9a9979, #799a99
- Split-complementary: #8b9a79, #799a89
- Tetradic: #9a8979, #7a9a79, #798b9a

## Colors that go with #99799a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #99799a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #99799a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #99799a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Peru** #cd853f [pool] — 5 real palettes, including Estate and Kiln put Peru beside #99799a, as the lead colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/peru
- **Taupe** #483c32 [pool] — Taupe is paired with #99799a in 18 real palettes, including Typewriter and Mushroom, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Dusk (https://brandsweets.com/palettes/cool#dusk), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/taupe
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Estate and Graphite Mono put Blush Pink beside #99799a, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #99799a, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Denim** #1560bd [pool] — Designers have shipped Denim with #99799a: 3 real palettes, including Dusk and Campus, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Campus (https://brandsweets.com/palettes/friendly#campus), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.78:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8d6b8e (4.54:1); AA: background → #1c1c1c (4.51:1); AAA: text → #684f69 (7.21:1)
- On black (#000000): 5.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a98ea9 (7.13:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/99799a-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#99799a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.