# #9978bf

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9978bf`
- RGB: rgb(153, 120, 191)
- HSL: hsl(268, 36%, 61%)
- OKLCH: oklch(0.632 0.11 304.8)
- Relative luminance: 0.2397
- Nearest named color: Crown Jewels (#946dad, Δ 3.623) — https://brandsweets.com/colors/crown-jewels
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9978bf

## Tints & shades

- Tints (toward white): #a486c6, #ab90cb, #b69ed1, #c0acd8, #cbbade, #d3c4e3, #ddd2ea, #e7e0f0, #efeaf5, #faf8fc
- Shades (toward black): #8963b6, #7c52ad, #6e4899, #5f3e84, #523672, #432c5e, #342249, #251834, #191023, #0a070e

## Harmonies

- Complementary: #9ebf78
- Analogous: #787abf, #bd78bf
- Triadic: #bf9978, #78bf99
- Split-complementary: #bfbd78, #7abf78
- Tetradic: #bf787a, #9ebf78, #78bfbd

## Colors that go with #9978bf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9978bf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #9978bf, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #9978bf in 4 real palettes, including Sephora's brand system and Loom's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Loom (https://brandsweets.com/colors/brands/loom-com), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #9978bf in 6 real palettes, including Dusk and Zed's brand system, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Zed (https://brandsweets.com/colors/brands/zed-dev), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Retool (https://brandsweets.com/colors/brands/retool-com). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #9978bf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #9978bf in 3 real palettes, including Blueprint and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #9978bf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9978bf: 3 real palettes, including Dusk and Campus, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Campus (https://brandsweets.com/palettes/friendly#campus), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.62:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8963b6 (4.64:1); AA: background → #1f1f1f (4.55:1); AAA: text → #6b4695 (7.15:1)
- On black (#000000): 5.79:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a689c8 (7.03:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9978bf-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9978bf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.