# #996edd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#996edd`
- RGB: rgb(153, 110, 221)
- HSL: hsl(263, 62%, 65%)
- OKLCH: oklch(0.63 0.165 299.6)
- Relative luminance: 0.2314
- Nearest named color: mediumpurple (#9370db, Δ 1.097) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/996edd

## Tints & shades

- Tints (toward white): #a27be0, #ad8be4, #b698e7, #bfa4ea, #cab5ee, #d3c1f0, #dccdf3, #e5daf6, #f0eafa, #f9f7fd
- Shades (toward black): #8756d7, #763dd1, #672ec2, #5928a9, #4c2291, #3d1b74, #30155b, #231042, #160a29, #090411

## Harmonies

- Complementary: #b3dd6e
- Analogous: #6e7bdd, #d06edd
- Triadic: #dd996e, #6edd99
- Split-complementary: #ddd06e, #7bdd6e
- Tetradic: #dd6e7b, #b3dd6e, #6eddd0

## Colors that go with #996edd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony, pool: complementary] — Olive Drab sits directly opposite #996edd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #996edd in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Lavender Haze and Marvel's brand system put Midnight Blue beside #996edd, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Marvel (https://brandsweets.com/colors/brands/marvel-com), Discord (https://brandsweets.com/colors/brands/discord), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #996edd in 4 real palettes, including Obsidian's brand system and Loom's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Retool (https://brandsweets.com/colors/brands/retool-com). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #996edd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #996edd in 3 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #996edd in 3 real palettes, including Loom's brand system and Stripe's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Stripe (https://brandsweets.com/colors/brands/stripe), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #996edd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.73:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8a5ad8 (4.63:1); AA: background → #1c1c1c (4.57:1); AAA: text → #6d30cf (7.06:1)
- On black (#000000): 5.63:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #aa87e3 (7.28:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/996edd-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#996edd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.