# #996ec9

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#996ec9`
- RGB: rgb(153, 110, 201)
- HSL: hsl(268, 46%, 61%)
- OKLCH: oklch(0.619 0.139 304.5)
- Relative luminance: 0.2214
- Nearest named color: Amethyst (#9966cc, Δ 2.054) — https://brandsweets.com/colors/amethyst
- Moods: cool, modern
- Page: https://brandsweets.com/colors/996ec9

## Tints & shades

- Tints (toward white): #a37dcf, #ab88d3, #b597d8, #c0a6de, #cab5e3, #d2c0e8, #ddcfed, #e7ddf3, #efe9f7, #faf8fc
- Shades (toward black): #8957c1, #7c45ba, #6d3da4, #5e348d, #522d7b, #432565, #341d4e, #251538, #190e25, #0a060f

## Harmonies

- Complementary: #9fc96e
- Analogous: #6e71c9, #c66ec9
- Triadic: #c9996e, #6ec999
- Split-complementary: #c9c66e, #71c96e
- Tetradic: #c96e71, #9fc96e, #6ec9c6

## Colors that go with #996ec9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #996ec9: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #996ec9 in 5 real palettes, including Obsidian's brand system and Loom's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #996ec9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #996ec9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Marvel's brand system and Lavender Haze put Midnight Blue beside #996ec9, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue
- **Copper** #b87333 [harmony: split] — Copper is a split-complement of #996ec9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #996ec9 in two real palettes: Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #996ec9 in two real palettes: ClickUp's brand system and Klarna US's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.87:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8e5fc4 (4.58:1); AA: background → #171717 (4.63:1); AAA: text → #6f3ea8 (7.17:1)
- On black (#000000): 5.43:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ab88d3 (7.19:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/996ec9-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#996ec9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.