# #995674

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#995674`
- RGB: rgb(153, 86, 116)
- HSL: hsl(333, 28%, 47%)
- OKLCH: oklch(0.54 0.096 352.5)
- Relative luminance: 0.1469
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 4.169) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/995674

## Tints & shades

- Tints (toward white): #a76281, #b0738e, #b9839b, #c293a8, #cda7b8, #d7b7c5, #e0c8d2, #e9d8e0, #f2e8ed, #fbf8fa
- Shades (toward black): #8c4f6b, #7c465e, #6f3e54, #62374a, #553040, #452734, #371f2a, #2a1820, #1a0f14, #0d070a

## Harmonies

- Complementary: #56997b
- Analogous: #995696, #995a56
- Triadic: #749956, #567499
- Split-complementary: #56995a, #569699
- Tetradic: #969956, #56997b, #5a5699

## Colors that go with #995674

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #995674 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #995674, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [harmony, pool: triadic] — Dark Olive Green completes a triad with #995674 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Orange** #ffa500 [pool] — 4 real palettes, including Graphite and Sunset Boulevard put Orange beside #995674, as the accent. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #995674 in 4 real palettes, including Chase's brand system and Slate Workspace, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #995674 in 4 real palettes, including Semrush's brand system and Gallery, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Gallery (https://brandsweets.com/palettes/editorial#gallery), Aesop (https://brandsweets.com/colors/brands/aesop-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/rust
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #995674: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #995674: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.33:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7c465e (7.25:1)
- On black (#000000): 3.94:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a55f7f (4.54:1); AA: background → #ededed (4.56:1); AAA: text → #bb869e (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/995674-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#995674" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.