# #994fc4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#994fc4`
- RGB: rgb(153, 79, 196)
- HSL: hsl(278, 50%, 54%)
- OKLCH: oklch(0.569 0.183 311.1)
- Relative luminance: 0.1635
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 2.325) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/994fc4

## Tints & shades

- Tints (toward white): #a25ec9, #ad71d0, #b681d5, #c194db, #caa3e0, #d3b3e6, #dec6ec, #e7d5f1, #f2e8f7, #fbf7fc
- Shades (toward black): #8e3ebb, #7f38a8, #713295, #622b82, #54256f, #451f5c, #371849, #281236, #1a0b22, #0c050f

## Harmonies

- Complementary: #7ac44f
- Analogous: #5f4fc4, #c44fb5
- Triadic: #c4994f, #4fc499
- Split-complementary: #b5c44f, #4fc45f
- Tetradic: #c45f4f, #7ac44f, #4fb5c4

## Colors that go with #994fc4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #994fc4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #994fc4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #994fc4: 3 real palettes, including Linkedin's brand system and Hasbro's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #994fc4 in 3 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Dark Cyan** #008b8b [harmony, pool: triadic] — Dark Cyan completes a triad with #994fc4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #994fc4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #994fc4 in two real palettes: Gemstone and Marvel's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #994fc4 in two real palettes: Circuit and Taco Bell's brand system, as the accent. Seen in: Circuit (https://brandsweets.com/palettes/technical#circuit), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/lightseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.92:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7c37a4 (7.14:1)
- On black (#000000): 4.27:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9e57c7 (4.64:1); AA: background → #f5f5f5 (4.51:1); AAA: text → #b681d5 (7.09:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/994fc4-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#994fc4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.