# #994d87

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#994d87`
- RGB: rgb(153, 77, 135)
- HSL: hsl(314, 33%, 45%)
- OKLCH: oklch(0.533 0.125 336.9)
- Relative luminance: 0.1383
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 3.212) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/994d87

## Tints & shades

- Tints (toward white): #aa5596, #b46aa3, #bc7bad, #c58cb8, #cfa0c4, #d8b1cf, #e0c2d9, #e9d3e4, #f3e7f0, #fcf8fb
- Shades (toward black): #8b467b, #7d3f6f, #703863, #623257, #552b4b, #44223c, #361b30, #291524, #1b0e18, #0e070c

## Harmonies

- Complementary: #4d995f
- Analogous: #844d99, #994d61
- Triadic: #87994d, #4d8799
- Split-complementary: #61994d, #4d9984
- Tetradic: #99844d, #4d995f, #4d6199

## Colors that go with #994d87

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #994d87 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Orange** #ffa500 [pool] — 3 real palettes, including Rippling's brand system and Sunset Boulevard put Orange beside #994d87, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange
- **Taupe** #483c32 [pool] — Taupe is paired with #994d87 in 3 real palettes, including Dunkin''s brand system and Superhuman's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #994d87: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #994d87: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #994d87: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #994d87: two real palettes: Chase's brand system and Peacock, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Blue** #0000ff [pool] — Dunkin''s brand system puts Blue beside #994d87, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.58:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #814172 (7.16:1)
- On black (#000000): 3.77:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ab5998 (4.61:1); AA: background → #e8e8e8 (4.55:1); AAA: text → #c082b1 (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/994d87-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#994d87" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.