# #994d84

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#994d84`
- RGB: rgb(153, 77, 132)
- HSL: hsl(317, 33%, 45%)
- OKLCH: oklch(0.532 0.123 338.7)
- Relative luminance: 0.1375
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 3.303) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/994d84

## Tints & shades

- Tints (toward white): #aa5592, #b46a9f, #bc7baa, #c58cb5, #cfa0c2, #d8b1cd, #e0c2d8, #e9d3e3, #f3e7f0, #fcf8fb
- Shades (toward black): #8b4678, #7d3f6c, #703860, #623255, #552b49, #44223a, #361b2f, #291523, #1b0e17, #0e070c

## Harmonies

- Complementary: #4d9962
- Analogous: #884d99, #994d5d
- Triadic: #83994d, #4d8399
- Split-complementary: #5d994d, #4d9988
- Tetradic: #99884d, #4d9962, #4d5d99

## Colors that go with #994d84

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #994d84 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #994d84 in 4 real palettes, including Dunkin''s brand system and Blush, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Orange** #ffa500 [pool] — 3 real palettes, including Rippling's brand system and Sunset Boulevard put Orange beside #994d84, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #994d84: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #994d84: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #994d84: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #994d84: two real palettes: Chase's brand system and Peacock, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Blue** #0000ff [pool] — Dunkin''s brand system puts Blue beside #994d84, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.6:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #81416f (7.19:1)
- On black (#000000): 3.75:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ab5994 (4.59:1); AA: background → #e8e8e8 (4.57:1); AAA: text → #c082ae (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/994d84-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#994d84" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.