# #9943cb

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9943cb`
- RGB: rgb(153, 67, 203)
- HSL: hsl(278, 57%, 53%)
- OKLCH: oklch(0.558 0.207 310.4)
- Relative luminance: 0.151
- Nearest named color: darkorchid (#9932cc, Δ 2.696) — https://brandsweets.com/colors/darkorchid
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9943cb

## Tints & shades

- Tints (toward white): #a457d1, #ad67d5, #b87bdb, #c08bdf, #cb9fe5, #d4afe9, #dfc3ef, #e7d3f3, #f2e7f8, #fbf7fd
- Shades (toward black): #8d35c0, #7e2fac, #702a98, #612484, #552074, #471a60, #38154c, #290f38, #1a0a24, #0c0410

## Harmonies

- Complementary: #75cb43
- Analogous: #5543cb, #cb43b9
- Triadic: #cb9943, #43cb99
- Split-complementary: #b9cb43, #43cb55
- Tetradic: #cb5543, #75cb43, #43b9cb

## Colors that go with #9943cb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #9943cb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #9943cb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9943cb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9943cb: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #9943cb in 3 real palettes, including Yahoo's brand system and Loom's brand system, as the accent. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Loom (https://brandsweets.com/colors/brands/loom-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #9943cb in 3 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #9943cb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #9943cb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.22:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8130b0 (7.04:1)
- On black (#000000): 4.02:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a04fcf (4.51:1); AA: background → #f0f0f0 (4.58:1); AAA: text → #ba7fdc (7.16:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9943cb-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9943cb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.