# #993d71

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#993d71`
- RGB: rgb(153, 61, 113)
- HSL: hsl(326, 43%, 42%)
- OKLCH: oklch(0.501 0.137 348.1)
- Relative luminance: 0.113
- Nearest named color: Grape Kiss (#82476f, Δ 4.684) — https://brandsweets.com/colors/grape-kiss
- Moods: warm
- Page: https://brandsweets.com/colors/993d71

## Tints & shades

- Tints (toward white): #af4681, #bb548e, #c3699c, #cb7ca8, #d392b7, #dca7c5, #e3bad1, #ecd0e0, #f3e2ec, #fcf8fa
- Shades (toward black): #8b3766, #7c315c, #712d54, #622749, #54213e, #451c33, #371628, #2c1120, #1d0c16, #0f060b

## Harmonies

- Complementary: #3d9965
- Analogous: #933d99, #993d43
- Triadic: #71993d, #3d7199
- Split-complementary: #43993d, #3d9993
- Tetradic: #99933d, #3d9965, #3d4399

## Colors that go with #993d71

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #993d71 in 4 real palettes, including Lenovo's brand system and Nintendo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #993d71: 6 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #993d71 in 9 real palettes, including Dunkin''s brand system and Blush, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #993d71 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #993d71: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #993d71's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/rust
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #993d71: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #993d71 in two real palettes: Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.44:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8e3969 (7.14:1)
- On black (#000000): 3.26:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b9508c (4.59:1); AA: background → #d9d9d9 (4.56:1); AAA: text → #cc7fab (7.19:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/993d71-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#993d71" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.