# #99337c

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#99337c`
- RGB: rgb(153, 51, 124)
- HSL: hsl(317, 50%, 40%)
- OKLCH: oklch(0.494 0.159 340.9)
- Relative luminance: 0.106
- Nearest named color: Haunted Purple (#991177, Δ 4.289) — https://brandsweets.com/colors/haunted-purple
- Moods: warm
- Page: https://brandsweets.com/colors/99337c

## Tints & shades

- Tints (toward white): #b03b8f, #c2479f, #c85ba9, #d071b5, #d788c1, #df9fcd, #e7b6d9, #edc9e3, #f5e0ef, #fcf7fb
- Shades (toward black): #8a2e70, #7e2a66, #6f255a, #632151, #541c44, #451738, #39132f, #2a0e22, #1f0a19, #0f050c

## Harmonies

- Complementary: #339950
- Analogous: #833399, #993349
- Triadic: #7c9933, #337c99
- Split-complementary: #499933, #339983
- Tetradic: #998333, #339950, #334999

## Colors that go with #99337c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #99337c: 5 real palettes, including Peacock and Chase's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #99337c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #99337c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #99337c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #99337c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #99337c, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #99337c in two real palettes: Chase's brand system and Wayfair's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #99337c in two real palettes: Wayfair's brand system and Garnet, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #913076 (7.27:1)
- On black (#000000): 3.12:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c1449d (4.58:1); AA: background → #d4d4d4 (4.54:1); AAA: text → #d279b9 (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/99337c-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#99337c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.