# #990f6d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#990f6d`
- RGB: rgb(153, 15, 109)
- HSL: hsl(319, 82%, 33%)
- OKLCH: oklch(0.46 0.186 346.1)
- Relative luminance: 0.0822
- Nearest named color: Haunted Purple (#991177, Δ 1.632) — https://brandsweets.com/colors/haunted-purple
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/990f6d

## Tints & shades

- Tints (toward white): #ba1285, #d51599, #e925ab, #ec41b6, #ef61c2, #f27dcd, #f59eda, #f8b9e4, #fbdaf1, #fef6fb
- Shades (toward black): #8b0e64, #7d0c5a, #6f0b50, #610a46, #58093f, #4a0735, #3c062b, #2e0521, #200317, #13020d

## Harmonies

- Complementary: #0f993b
- Analogous: #800f99, #990f28
- Triadic: #6d990f, #0f6d99
- Split-complementary: #28990f, #0f9980
- Tetradic: #99800f, #0f993b, #0f2899

## Colors that go with #990f6d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #990f6d: 5 real palettes, including Chase's brand system and Hinge's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #990f6d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #990f6d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #990f6d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #990f6d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #990f6d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #990f6d in two real palettes: Chase's brand system and Wayfair's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #990f6d in two real palettes: Garnet and Wayfair's brand system, as the supporting colour. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.94:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.64:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #da169c (4.58:1); AA: background → #c4c4c4 (4.55:1); AAA: text → #ef5dc1 (7.01:1); AAA: background → #f2f2f2 (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/990f6d-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#990f6d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.