# #990ec4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#990ec4`
- RGB: rgb(153, 14, 196)
- HSL: hsl(286, 87%, 41%)
- OKLCH: oklch(0.514 0.246 315.1)
- Relative luminance: 0.1107
- Nearest named color: Nebula (#a104c3, Δ 1.652) — https://brandsweets.com/colors/nebula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/990ec4

## Tints & shades

- Tints (toward white): #af10e0, #bd1aef, #c637f1, #ce53f3, #d670f5, #dd88f7, #e5a4f9, #edc1fb, #f4d9fc, #fcf5fe
- Shades (toward black): #8a0cb0, #7f0ba2, #700a8f, #61097c, #56086e, #47065b, #380548, #290434, #1e0326, #0f0113

## Harmonies

- Complementary: #38c40e
- Analogous: #3e0ec4, #c40e93
- Triadic: #c4990e, #0ec499
- Split-complementary: #93c40e, #0ec43e
- Tetradic: #c43e0e, #38c40e, #0e93c4

## Colors that go with #990ec4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #990ec4: 4 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #990ec4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #990ec4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #990ec4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #990ec4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #990ec4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #990ec4 in two real palettes: Taco Bell's brand system and Circuit, as the accent. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Circuit (https://brandsweets.com/palettes/technical#circuit). — https://brandsweets.com/colors/lightseagreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #990ec4 in two real palettes: Wayfair's brand system and Yahoo's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.53:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #920dba (7.03:1)
- On black (#000000): 3.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bd1aef (4.56:1); AA: background → #d9d9d9 (4.63:1); AAA: text → #d56bf5 (7.25:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/990ec4-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#990ec4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.