# #98f07f

A color — vivid, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#98f07f`
- RGB: rgb(152, 240, 127)
- HSL: hsl(107, 79%, 72%)
- OKLCH: oklch(0.874 0.171 139)
- Relative luminance: 0.7053
- Nearest named color: Herbivore (#88ee77, Δ 1.957) — https://brandsweets.com/colors/herbivore
- Moods: vivid, light, clean
- Page: https://brandsweets.com/colors/98f07f

## Tints & shades

- Tints (toward white): #a3f28d, #aaf396, #b5f4a4, #bdf5ad, #c8f7bb, #d3f9c8, #dafad1, #e5fbdf, #edfce8, #f8fef6
- Shades (toward black): #7eec5f, #64e93f, #4ee524, #3fcd18, #36ad14, #2c8d11, #226e0d, #19520a, #0f3206, #061202

## Harmonies

- Complementary: #d87ff0
- Analogous: #d0f07f, #7ff09f
- Triadic: #7f98f0, #f07f98
- Split-complementary: #9f7ff0, #f07fd0
- Tetradic: #7fd0f0, #d87ff0, #f09f7f

## Colors that go with #98f07f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #98f07f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Taupe** #483c32 [pool] — Taupe is paired with #98f07f in 4 real palettes, including 7-Eleven's brand system and Astro's brand system, as the lead colour. Seen in: 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Astro (https://brandsweets.com/colors/brands/astro-build), Macaron (https://brandsweets.com/palettes/light#macaron), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #98f07f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #98f07f in 3 real palettes, including Wise's brand system and Formula 1's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #98f07f: 3 real palettes, including Prime Video's brand system and Remix's brand system, as the supporting colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Remix (https://brandsweets.com/colors/brands/remix-run), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Gold** #ffd700 [pool] — Gold shows up next to #98f07f in 3 real palettes, including Prime Video's brand system and Lay's's brand system, as the lead colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com). — https://brandsweets.com/colors/gold
- **Lilac** #c8a2c8 [harmony: split] — Lilac is a split-complement of #98f07f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — Two real palettes: MongoDB's brand system and Robinhood's brand system put Blue beside #98f07f, as the accent. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #298410 (4.77:1); AA: background → #5e5e5e (4.66:1); AAA: text → #1f640c (7.28:1); AAA: background → #424242 (7.23:1)
- On black (#000000): 15.11:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Duolingo** — accent #a5ed6e (Δ 1.783) — https://brandsweets.com/colors/brands/duolingo

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/98f07f-a5bea2-7a4edf-1f2d22-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#98f07f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.