# #98ed73

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#98ed73`
- RGB: rgb(152, 237, 115)
- HSL: hsl(102, 77%, 69%)
- OKLCH: oklch(0.865 0.178 137.1)
- Relative luminance: 0.6848
- Nearest named color: Herbivore (#88ee77, Δ 1.435) — https://brandsweets.com/colors/herbivore
- Moods: vivid
- Page: https://brandsweets.com/colors/98ed73

## Tints & shades

- Tints (toward white): #a2ef81, #acf08e, #b6f29c, #c0f4a9, #caf6b7, #d0f7c0, #daf9cd, #e4fadb, #eefce8, #f8fef6
- Shades (toward black): #84e958, #6ce538, #58e21d, #4cc219, #41a716, #358712, #2a6c0e, #1e4d0a, #133206, #071202

## Harmonies

- Complementary: #c873ed
- Analogous: #d4ed73, #73ed8b
- Triadic: #7398ed, #ed7398
- Split-complementary: #8b73ed, #ed73d4
- Tetradic: #73d4ed, #c873ed, #ed8b73

## Colors that go with #98ed73

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #98ed73 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Taupe** #483c32 [pool] — Taupe is paired with #98ed73 in 7 real palettes, including 7-Eleven's brand system and Astro's brand system, as the lead colour. Seen in: 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Astro (https://brandsweets.com/colors/brands/astro-build), Macaron (https://brandsweets.com/palettes/light#macaron), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #98ed73: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #98ed73: 3 real palettes, including Prime Video's brand system and Remix's brand system, as the supporting colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Remix (https://brandsweets.com/colors/brands/remix-run), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Lilac** #c8a2c8 [harmony: split] — Lilac is a split-complement of #98ed73: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — Two real palettes: MongoDB's brand system and Robinhood's brand system put Blue beside #98ed73, as the accent. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #98ed73 in two real palettes: Wise's brand system and Formula 1's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Gold** #ffd700 [pool] — Gold shows up next to #98ed73 in two real palettes: Prime Video's brand system and Star Wars's brand system, as the lead colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.43:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #358712 (4.54:1); AA: background → #5e5e5e (4.54:1); AAA: text → #27630d (7.3:1); AAA: background → #424242 (7.03:1)
- On black (#000000): 14.7:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Duolingo** — accent #a5ed6e (Δ 1.315) — https://brandsweets.com/colors/brands/duolingo
- **Wise** — secondary #9fe870 (Δ 1.364) — https://brandsweets.com/colors/brands/wise-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/98ed73-a7bea2-6e4edf-1f2d21-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#98ed73" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.