# #98ec79

A color — vivid, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#98ec79`
- RGB: rgb(152, 236, 121)
- HSL: hsl(104, 75%, 70%)
- OKLCH: oklch(0.864 0.171 137.9)
- Relative luminance: 0.6805
- Nearest named color: Herbivore (#88ee77, Δ 1.627) — https://brandsweets.com/colors/herbivore
- Moods: vivid, light, clean
- Page: https://brandsweets.com/colors/98ec79

## Tints & shades

- Tints (toward white): #a2ee87, #acf094, #b3f19d, #bef3aa, #c8f5b8, #d2f7c5, #ddf9d2, #e3fadb, #eefce9, #f8fef6
- Shades (toward black): #80e75a, #6be43f, #53df20, #49c41c, #3da518, #328613, #286b0f, #1c4c0b, #123107, #071203

## Harmonies

- Complementary: #cd79ec
- Analogous: #d1ec79, #79ec94
- Triadic: #7998ec, #ec7998
- Split-complementary: #9479ec, #ec79d1
- Tetradic: #79d1ec, #cd79ec, #ec9479

## Colors that go with #98ec79

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #98ec79 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #98ec79: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #98ec79 in 7 real palettes, including 7-Eleven's brand system and Astro's brand system, as the lead colour. Seen in: 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Astro (https://brandsweets.com/colors/brands/astro-build), Macaron (https://brandsweets.com/palettes/light#macaron), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/taupe
- **Crimson** #dc143c [pool] — Crimson is paired with #98ec79 in 3 real palettes, including Wise's brand system and Formula 1's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #98ec79: 3 real palettes, including Prime Video's brand system and Remix's brand system, as the supporting colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Remix (https://brandsweets.com/colors/brands/remix-run), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Gold** #ffd700 [pool] — Gold shows up next to #98ec79 in 3 real palettes, including Prime Video's brand system and Star Wars's brand system, as the lead colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/gold
- **Lilac** #c8a2c8 [harmony: split] — Lilac is a split-complement of #98ec79: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — Two real palettes: MongoDB's brand system and Robinhood's brand system put Blue beside #98ec79, as the accent. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.44:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #328613 (4.61:1); AA: background → #5e5e5e (4.51:1); AAA: text → #24620e (7.42:1); AAA: background → #404040 (7.21:1)
- On black (#000000): 14.61:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Wise** — secondary #9fe870 (Δ 1.193) — https://brandsweets.com/colors/brands/wise-com
- **Duolingo** — accent #a5ed6e (Δ 1.633) — https://brandsweets.com/colors/brands/duolingo

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/98ec79-a6bea2-724edf-1f2d22-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#98ec79" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.