# #98eb7a

A color — vivid, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#98eb7a`
- RGB: rgb(152, 235, 122)
- HSL: hsl(104, 74%, 70%)
- OKLCH: oklch(0.862 0.168 137.9)
- Relative luminance: 0.675
- Nearest named color: Herbivore (#88ee77, Δ 1.771) — https://brandsweets.com/colors/herbivore
- Moods: vivid, light, clean
- Page: https://brandsweets.com/colors/98eb7a

## Tints & shades

- Tints (toward white): #a2ed87, #adef95, #b4f09d, #bef2ab, #c8f4b8, #d2f6c5, #ddf8d3, #e4fadc, #eefce9, #f8fef6
- Shades (toward black): #80e65b, #6be240, #53de21, #49c31d, #3ea419, #328514, #286a10, #1c4b0b, #123107, #071203

## Harmonies

- Complementary: #cd7aeb
- Analogous: #d1eb7a, #7aeb94
- Triadic: #7a98eb, #eb7a98
- Split-complementary: #947aeb, #eb7ad1
- Tetradic: #7ad1eb, #cd7aeb, #eb947a

## Colors that go with #98eb7a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #98eb7a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #98eb7a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #98eb7a in 4 real palettes, including Wise's brand system and Formula 1's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #98eb7a in 8 real palettes, including 7-Eleven's brand system and Astro's brand system, as the lead colour. Seen in: 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Astro (https://brandsweets.com/colors/brands/astro-build), Macaron (https://brandsweets.com/palettes/light#macaron), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/taupe
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #98eb7a: 3 real palettes, including Prime Video's brand system and Remix's brand system, as the supporting colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Remix (https://brandsweets.com/colors/brands/remix-run), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Gold** #ffd700 [pool] — Gold shows up next to #98eb7a in 3 real palettes, including Prime Video's brand system and Star Wars's brand system, as the lead colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/gold
- **Lilac** #c8a2c8 [harmony: split] — Lilac is a split-complement of #98eb7a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — Two real palettes: MongoDB's brand system and Robinhood's brand system put Blue beside #98eb7a, as the accent. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.45:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #328514 (4.67:1); AA: background → #5c5c5c (4.62:1); AAA: text → #26660f (7.02:1); AAA: background → #404040 (7.16:1)
- On black (#000000): 14.5:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Wise** — secondary #9fe870 (Δ 1.107) — https://brandsweets.com/colors/brands/wise-com
- **Duolingo** — accent #a5ed6e (Δ 1.841) — https://brandsweets.com/colors/brands/duolingo

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/98eb7a-a6bea2-724edf-1f2d22-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#98eb7a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.