# #98d4dc

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#98d4dc`
- RGB: rgb(152, 212, 220)
- HSL: hsl(187, 49%, 73%)
- OKLCH: oklch(0.832 0.062 206.4)
- Relative luminance: 0.5893
- Nearest named color: Clear Water (#aad5db, Δ 2.065) — https://brandsweets.com/colors/clear-water
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/98d4dc

## Tints & shades

- Tints (toward white): #a4d9e0, #abdce2, #b7e1e6, #bee4e9, #cae9ed, #d1ecef, #ddf1f3, #e4f4f6, #f0f9fa, #f7fcfc
- Shades (toward black): #7ec9d3, #63beca, #49b3c1, #3b9eab, #338994, #2a707a, #21585f, #173f44, #0e272a, #050e0f

## Harmonies

- Complementary: #dca098
- Analogous: #98dcc2, #98b2dc
- Triadic: #dc98d4, #d4dc98
- Split-complementary: #dc98b2, #dcc298
- Tetradic: #c298dc, #dca098, #b2dc98

## Colors that go with #98d4dc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #98d4dc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Coastal (https://brandsweets.com/palettes/cool#coastal), Boeing (https://brandsweets.com/colors/brands/boeing-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #98d4dc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/darksalmon
- **Crimson** #dc143c [pool] — Crimson is paired with #98d4dc in 5 real palettes, including Frost & Ember and Tiffany & Co.'s brand system, as the accent. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #98d4dc: 8 real palettes, including Salesforce's brand system and Mistral AI's brand system, as the lead colour. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Max (https://brandsweets.com/colors/brands/max-com), Calendly (https://brandsweets.com/colors/brands/calendly-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #98d4dc: 4 real palettes, including Nikon's brand system and UEFA's brand system, as the supporting colour. Seen in: Nikon (https://brandsweets.com/colors/brands/nikon-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Fitbit (https://brandsweets.com/colors/brands/fitbit-com), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including First Snow and Blue Mono put Midnight Blue beside #98d4dc, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Allbirds (https://brandsweets.com/colors/brands/allbirds-com). — https://brandsweets.com/colors/midnightblue
- **Plum** #dda0dd [harmony, pool: triadic] — Plum completes a triad with #98d4dc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Blossom (https://brandsweets.com/palettes/light#blossom), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/plum
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #98d4dc: 4 real palettes, including Stone and Oatmeal, as the supporting colour. Seen in: Stone (https://brandsweets.com/palettes/neutral#stone), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.64:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2f7e89 (4.7:1); AA: background → #545454 (4.61:1); AAA: text → #235f67 (7.23:1); AAA: background → #383838 (7.14:1)
- On black (#000000): 12.79:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Uber** — secondary #9dcdd6 (Δ 1.817) — https://brandsweets.com/colors/brands/uber-com

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/98d4dc-a2b8be-df4e83-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#98d4dc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.