# #98c2c8

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#98c2c8`
- RGB: rgb(152, 194, 200)
- HSL: hsl(188, 30%, 69%)
- OKLCH: oklch(0.786 0.045 207.1)
- Relative luminance: 0.4943
- Nearest named color: Aquatic (#99c1cc, Δ 0.737) — https://brandsweets.com/colors/aquatic
- Moods: cool, muted
- Page: https://brandsweets.com/colors/98c2c8

## Tints & shades

- Tints (toward white): #a2c7cd, #accdd2, #b6d3d8, #c0d9dd, #cadfe2, #d1e3e6, #dbe9eb, #e4eff1, #eef5f6, #f8fbfb
- Shades (toward black): #84b5bd, #6da7b0, #599ca6, #4d868f, #42737b, #365d63, #2b4b50, #1e3538, #142224, #070c0d

## Harmonies

- Complementary: #c89f98
- Analogous: #98c8b6, #98aac8
- Triadic: #c898c1, #c1c898
- Split-complementary: #c898aa, #c8b698
- Tetradic: #b698c8, #c89f98, #aac898

## Colors that go with #98c2c8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #98c2c8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #98c2c8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Copper** #b87333 [pool] — Designers have shipped Copper with #98c2c8: 5 real palettes, including Clean Beauty and Desert Road, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #98c2c8 in 5 real palettes, including Tiffany & Co.'s brand system and Frost & Ember, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Cartier (https://brandsweets.com/colors/brands/cartier-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #98c2c8: 6 real palettes, including Max's brand system and Calm's brand system, as the supporting colour. Seen in: Max (https://brandsweets.com/colors/brands/max-com), Calm (https://brandsweets.com/colors/brands/calm-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #98c2c8: 5 real palettes, including Open House and UEFA's brand system, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), UEFA (https://brandsweets.com/colors/brands/uefa-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including First Snow and Telehealth put Midnight Blue beside #98c2c8, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue
- **Plum** #dda0dd [harmony, pool: triadic] — Plum completes a triad with #98c2c8 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Blossom (https://brandsweets.com/palettes/light#blossom), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/plum

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.93:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #477c85 (4.68:1); AA: background → #4a4a4a (4.59:1); AAA: text → #365d63 (7.23:1); AAA: background → #2e2e2e (7.04:1)
- On black (#000000): 10.89:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Oatly** — accent #98c5d3 (Δ 1.545) — https://brandsweets.com/colors/brands/oatly-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/98c2c8-a2b7be-df4e81-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#98c2c8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.