# #98b8cd

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#98b8cd`
- RGB: rgb(152, 184, 205)
- HSL: hsl(204, 35%, 70%)
- OKLCH: oklch(0.766 0.046 237)
- Relative luminance: 0.4536
- Nearest named color: Blues White Shoes (#99badd, Δ 2.265) — https://brandsweets.com/colors/blues-white-shoes
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/98b8cd

## Tints & shades

- Tints (toward white): #a2bfd2, #acc6d7, #b3cbdb, #bed2e0, #c8d9e4, #d2e0e9, #dde7ee, #e3ecf2, #eef3f7, #f8fafc
- Shades (toward black): #80a7c2, #6b99b8, #5388ac, #497897, #3d657f, #325267, #284153, #1c2e3b, #121e26, #070b0e

## Harmonies

- Complementary: #cdad98
- Analogous: #98cdc8, #989dcd
- Triadic: #cd98b8, #b8cd98
- Split-complementary: #cd989d, #cdc898
- Tetradic: #c898cd, #cdad98, #9dcd98

## Colors that go with #98b8cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #98b8cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Mercury (https://brandsweets.com/colors/brands/mercury-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #98b8cd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Blue** #0000ff [pool] — 4 real palettes, including Uber's brand system and Canva's brand system put Blue beside #98b8cd, as the accent. Seen in: Uber (https://brandsweets.com/colors/brands/uber-com), Canva (https://brandsweets.com/colors/brands/canva-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #98b8cd: 5 real palettes, including Clean Beauty and Riverbed, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #98b8cd in 5 real palettes, including JBL's brand system and Tiffany & Co.'s brand system, as the supporting colour. Seen in: JBL (https://brandsweets.com/colors/brands/jbl-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #98b8cd: 5 real palettes, including Max's brand system and Calm's brand system, as the supporting colour. Seen in: Max (https://brandsweets.com/colors/brands/max-com), Calm (https://brandsweets.com/colors/brands/calm-com), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #98b8cd: 5 real palettes, including Open House and Coca-Cola's brand system, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #98b8cd: 4 real palettes, including Opensea's brand system and Patreon's brand system, as the lead colour. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.08:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4b7b9b (4.56:1); AA: background → #454545 (4.6:1); AAA: text → #385d75 (7.02:1); AAA: background → #262626 (7.26:1)
- On black (#000000): 10.07:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/98b8cd-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#98b8cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.