# #98aeac

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#98aeac`
- RGB: rgb(152, 174, 172)
- HSL: hsl(175, 12%, 64%)
- OKLCH: oklch(0.733 0.025 190)
- Relative luminance: 0.3993
- Nearest named color: Cool (#96b3b3, Δ 1.407) — https://brandsweets.com/colors/cool
- Moods: muted
- Page: https://brandsweets.com/colors/98aeac

## Tints & shades

- Tints (toward white): #a1b5b3, #acbebc, #b5c5c3, #c0cecd, #c9d4d3, #d1dbda, #dde4e3, #e5ebea, #f1f4f4, #f9fbfa
- Shades (toward black): #87a19f, #769391, #678381, #5a7270, #4c615f, #3f504f, #313f3e, #242e2d, #161d1c, #090b0b

## Harmonies

- Complementary: #ae989a
- Analogous: #98aea1, #98a5ae
- Triadic: #ac98ae, #aeac98
- Split-complementary: #ae98a5, #aea198
- Tetradic: #a198ae, #ae989a, #a5ae98

## Colors that go with #98aeac

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #98aeac without the hard edge of pure #000. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Harbour (https://brandsweets.com/palettes/cool#harbour), Mercury (https://brandsweets.com/colors/brands/mercury-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Lexus's brand system and Uber's brand system put Blue beside #98aeac, as the supporting colour. Seen in: Lexus (https://brandsweets.com/colors/brands/lexus-com), Uber (https://brandsweets.com/colors/brands/uber-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #98aeac in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Bramble put Champagne beside #98aeac, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #98aeac: 7 real palettes, including Riverbed and Clean Beauty, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #98aeac in 4 real palettes, including Cartier's brand system and Tiffany & Co.'s brand system, as the accent. Seen in: Cartier (https://brandsweets.com/colors/brands/cartier-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #98aeac in 4 real palettes, including Oatmeal and Olive Grove, as the lead colour. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #98aeac: 4 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.34:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #607b79 (4.56:1); AA: background → #3d3d3d (4.65:1); AAA: text → #485b5a (7.19:1); AAA: background → #1f1f1f (7.05:1)
- On black (#000000): 8.99:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Polaroid** (vintage, light, muted, friendly) — #e08e79, #8fb3a9, #e9c46a, #fbf7ef, #33302c — Washed coral, faded aqua and a mustard — the 1970s film look, desaturated so it feels found rather than designed. — tool: https://brandsweets.com/palettes/new/e08e79-8fb3a9-e9c46a-fbf7ef-33302c — collection: https://brandsweets.com/palettes/vintage

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/98aeac-a2bdbe-d4599f-1f282d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#98aeac" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.