# #98aabd

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#98aabd`
- RGB: rgb(152, 170, 189)
- HSL: hsl(211, 22%, 67%)
- OKLCH: oklch(0.73 0.034 249.7)
- Relative luminance: 0.391
- Nearest named color: Pewter (#8ba8b7, Δ 2.029) — https://brandsweets.com/colors/pewter
- Moods: cool, muted
- Page: https://brandsweets.com/colors/98aabd

## Tints & shades

- Tints (toward white): #a2b2c3, #abbac9, #b4c1cf, #bec9d5, #cad3dd, #d3dbe3, #dde3e9, #e6eaef, #eff2f5, #f9fafb
- Shades (toward black): #869bb1, #7089a4, #5f7a95, #546a83, #485b70, #3a495a, #2e3a48, #222b35, #14191f, #080a0c

## Harmonies

- Complementary: #bdab98
- Analogous: #98bdbd, #9998bd
- Triadic: #bd98aa, #aabd98
- Split-complementary: #bd9998, #bdbd98
- Tetradic: #bd98bd, #bdab98, #98bd99

## Colors that go with #98aabd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #98aabd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Mercury (https://brandsweets.com/colors/brands/mercury-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Sand** #c2b280 [harmony, pool: complementary] — Sand sits directly opposite #98aabd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sand
- **Blue** #0000ff [pool] — 4 real palettes, including Uber's brand system and Lexus's brand system put Blue beside #98aabd, as the accent. Seen in: Uber (https://brandsweets.com/colors/brands/uber-com), Lexus (https://brandsweets.com/colors/brands/lexus-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #98aabd in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Copper** #b87333 [pool] — Designers have shipped Copper with #98aabd: 7 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #98aabd in 4 real palettes, including PayPal's brand system and Ahrefs's brand system, as the accent. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #98aabd: 4 real palettes, including Max's brand system and Calm's brand system, as the supporting colour. Seen in: Max (https://brandsweets.com/colors/brands/max-com), Calm (https://brandsweets.com/colors/brands/calm-com), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Remix (https://brandsweets.com/colors/brands/remix-run). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #98aabd: 4 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.38:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5d7792 (4.65:1); AA: background → #3d3d3d (4.56:1); AAA: text → #46596d (7.22:1); AAA: background → #1c1c1c (7.16:1)
- On black (#000000): 8.82:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Crypto.com** — accent #a0a9be (Δ 1.107) — https://brandsweets.com/colors/brands/crypto-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/98aabd-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#98aabd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.