# #98818d

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#98818d`
- RGB: rgb(152, 129, 141)
- HSL: hsl(329, 10%, 55%)
- OKLCH: oklch(0.628 0.033 345.3)
- Relative luminance: 0.243
- Nearest named color: Amorous (#967d96, Δ 2.065) — https://brandsweets.com/colors/amorous
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/98818d

## Tints & shades

- Tints (toward white): #a18c97, #ac9aa4, #b6a5ae, #bfb0b8, #cabec5, #d3cacf, #ddd5d9, #e6e0e3, #f1eef0, #faf9fa
- Shades (toward black): #8c7380, #7e6773, #705c66, #62505a, #54454d, #43373d, #352c31, #272024, #191517, #0b090a

## Harmonies

- Complementary: #81988c
- Analogous: #978198, #988181
- Triadic: #8d9881, #818d98
- Split-complementary: #819881, #819897
- Tetradic: #989781, #81988c, #818198

## Colors that go with #98818d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #98818d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Estate and Graphite Mono put Blush Pink beside #98818d, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #98818d, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #98818d: 6 real palettes, including Atelier and Clay & Linen, as the accent. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #98818d: 4 real palettes, including Dusk and Campus, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Campus (https://brandsweets.com/palettes/friendly#campus), Open House (https://brandsweets.com/palettes/clean#open-house), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #98818d in 4 real palettes, including Bookshop and Darkroom, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/hunter-green
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #98818d, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow), Railway (https://brandsweets.com/colors/brands/railway-app). — https://brandsweets.com/colors/midnightblue
- **Olive Drab** #6b8e23 [harmony, pool: split] — Olive Drab is a split-complement of #98818d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/olivedrab

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.58:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #876e7b (4.62:1); AA: background → #1f1f1f (4.6:1); AAA: text → #65535c (7.13:1)
- On black (#000000): 5.86:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a5929c (7.19:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/98818d-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#98818d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.