# #98790b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#98790b`
- RGB: rgb(152, 121, 11)
- HSL: hsl(47, 87%, 32%)
- OKLCH: oklch(0.589 0.118 90.2)
- Relative luminance: 0.2037
- Nearest named color: Capers (#897a3e, Δ 3.798) — https://brandsweets.com/colors/capers
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/98790b

## Tints & shades

- Tints (toward white): #ba940d, #d7ab0f, #efc11a, #f1c937, #f3d258, #f6db79, #f8e396, #faecb7, #fcf3d4, #fefcf5
- Shades (toward black): #8a6e0a, #7c6309, #725b08, #645007, #564506, #483905, #392e04, #302603, #211b02, #130f01

## Harmonies

- Complementary: #0b2999
- Analogous: #99330b, #70990b
- Triadic: #0b997a, #7a0b99
- Split-complementary: #0b7099, #330b99
- Tetradic: #0b9933, #0b2999, #990b70

## Colors that go with #98790b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: complementary] — Royal Blue sits directly opposite #98790b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Bramble and Woodsmoke put Champagne beside #98790b, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #98790b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #98790b in 4 real palettes, including Cider and Clay & Linen, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #98790b: 7 real palettes, including Dyson's brand system and Dusk, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Guinness (https://brandsweets.com/colors/brands/guinness-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #98790b: 4 real palettes, including Notion's brand system and Spline's brand system, as the accent. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Spline (https://brandsweets.com/colors/brands/spline-design), Opensea (https://brandsweets.com/colors/brands/opensea-io), Miro (https://brandsweets.com/colors/brands/miro-com). — https://brandsweets.com/colors/dodgerblue
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #98790b in 4 real palettes, including Rolex's brand system and Bookshop, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/hunter-green
- **Peru** #cd853f [pool] — 4 real palettes, including Woodsmoke and Coffee Bar put Peru beside #98790b, as the lead colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bakery (https://brandsweets.com/palettes/warm#bakery), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.14:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8f720a (4.59:1); AA: background → #121212 (4.53:1); AAA: text → #695407 (7.31:1)
- On black (#000000): 5.07:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b5910d (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/98790b-c4c09c-62abcb-2a2d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#98790b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.