# #987243

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#987243`
- RGB: rgb(152, 114, 67)
- HSL: hsl(33, 39%, 43%)
- OKLCH: oklch(0.579 0.08 71)
- Relative luminance: 0.1912
- Nearest named color: Argan Oil (#9d6646, Δ 3.438) — https://brandsweets.com/colors/argan-oil
- Moods: warm
- Page: https://brandsweets.com/colors/987243

## Tints & shades

- Tints (toward white): #ae824c, #b78e5c, #c19d71, #c9a983, #d2b898, #dac4aa, #e3d3bf, #ebdfd1, #f4eee6, #fcfaf8
- Shades (toward black): #8a673d, #7c5d36, #6e5230, #60482a, #554025, #47351f, #392a19, #2b2013, #1c150c, #0e0b06

## Harmonies

- Complementary: #436998
- Analogous: #984743, #949843
- Triadic: #439872, #724398
- Split-complementary: #439498, #474398
- Tetradic: #439847, #436998, #984394

## Colors that go with #987243

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Champagne** #f7e7ce [pool] — 5 real palettes, including Bramble and Woodsmoke put Champagne beside #987243, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #987243: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #987243 in 4 real palettes, including Clay & Linen and BrandSweets's brand system, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #987243: 7 real palettes, including Dyson's brand system and Dusk, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Guinness (https://brandsweets.com/colors/brands/guinness-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #987243: 5 real palettes, including Notion's brand system and Studio Grey, as the accent. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Opensea (https://brandsweets.com/colors/brands/opensea-io), Miro (https://brandsweets.com/colors/brands/miro-com). — https://brandsweets.com/colors/dodgerblue
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #987243 in 5 real palettes, including Bookshop and Rolex's brand system, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Rolex (https://brandsweets.com/colors/brands/rolex-com), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/hunter-green
- **Peru** #cd853f [pool] — 4 real palettes, including Woodsmoke and Coffee Bar put Peru beside #987243, as the lead colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bakery (https://brandsweets.com/palettes/warm#bakery), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #987243 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #956f41 (4.54:1); AA: background → #0a0a0a (4.55:1); AAA: text → #6e5230 (7.21:1)
- On black (#000000): 4.82:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b78e5c (7.04:1)

## Curated palettes containing it

- **Bramble** (autumn, muted, elegant, dark) — #6b2d3e, #9a6f3c, #c8a97e, #1e1519, #f2e9e4 — Blackberry and bark with a wheat highlight on a plum-black surface — late-autumn, quiet, slightly gothic. — tool: https://brandsweets.com/palettes/new/6b2d3e-9a6f3c-c8a97e-1e1519-f2e9e4 — collection: https://brandsweets.com/palettes/autumn

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/987243-c4b79c-62c4cb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#987243" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.