# #985fa5

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#985fa5`
- RGB: rgb(152, 95, 165)
- HSL: hsl(289, 28%, 51%)
- OKLCH: oklch(0.574 0.122 320)
- Relative luminance: 0.1758
- Nearest named color: Crown Jewels (#946dad, Δ 3.413) — https://brandsweets.com/colors/crown-jewels
- Moods: cool, muted
- Page: https://brandsweets.com/colors/985fa5

## Tints & shades

- Tints (toward white): #a36fae, #ab7cb6, #b68dbf, #c09dc8, #cbadd1, #d3bad8, #ddcbe2, #e8dbeb, #f0e8f2, #fbf8fb
- Shades (toward black): #8a5496, #7e4d89, #6f4479, #603b68, #54335b, #452a4b, #36213b, #27182a, #1b111d, #0c070d

## Harmonies

- Complementary: #6ca55f
- Analogous: #755fa5, #a55f8f
- Triadic: #a5985f, #5fa598
- Split-complementary: #8fa55f, #5fa575
- Tetradic: #a5755f, #6ca55f, #5f8fa5

## Colors that go with #985fa5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #985fa5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #985fa5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #985fa5: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Denim** #1560bd [pool] — Designers have shipped Denim with #985fa5: 3 real palettes, including Linkedin's brand system and Campus, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Campus (https://brandsweets.com/palettes/friendly#campus), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Orange** #ffa500 [pool] — 3 real palettes, including Sunset Boulevard and Campus put Orange beside #985fa5, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange
- **Tomato** #ff6347 [pool] — 3 real palettes, including Sunset Boulevard and Hermès's brand system put Tomato beside #985fa5, as the lead colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Hermès (https://brandsweets.com/colors/brands/hermes-com), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #985fa5: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Coral** #ff7f50 [pool] — Designers have shipped Coral with #985fa5: two real palettes: Dusk Gradient and Clinic, as the lead colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.65:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #75487f (7.02:1)
- On black (#000000): 4.52:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b389bd (7.23:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/985fa5-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#985fa5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
