# #985d2a

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#985d2a`
- RGB: rgb(152, 93, 42)
- HSL: hsl(28, 57%, 38%)
- OKLCH: oklch(0.535 0.101 58.7)
- Relative luminance: 0.1467
- Nearest named color: Ancient Chest (#99522b, Δ 2.823) — https://brandsweets.com/colors/ancient-chest
- Moods: warm
- Page: https://brandsweets.com/colors/985d2a

## Tints & shades

- Tints (toward white): #b06c30, #c87b37, #cf8b4f, #d59a67, #dcaa7f, #e2ba97, #e9caaf, #f0dac7, #f6eadf, #fdfaf7
- Shades (toward black): #8c5626, #7c4c22, #70451f, #603b1a, #543417, #482c14, #38220f, #2c1b0c, #1c1108, #100a04

## Harmonies

- Complementary: #2a6598
- Analogous: #982a2d, #98942a
- Triadic: #2a985d, #5d2a98
- Split-complementary: #2a9894, #2a2d98
- Tetradic: #2d982a, #2a6598, #942a98

## Colors that go with #985d2a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Champagne** #f7e7ce [pool] — 6 real palettes, including BrandSweets's brand system and Bramble put Champagne beside #985d2a. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #985d2a in 5 real palettes, including BrandSweets's brand system and Magazine Ochre. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #985d2a in 6 real palettes, including Bookshop and Darkroom, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/hunter-green
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #985d2a: 7 real palettes, including Homestead and Olive Grove, as the supporting colour. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 6 real palettes, including Clay & Linen and Atelier put Slate Gray beside #985d2a, as the supporting colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Atelier (https://brandsweets.com/palettes/elegant#atelier), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/slategray
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #985d2a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #985d2a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #985d2a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.34:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7c4c22 (7.21:1)
- On black (#000000): 3.93:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a8672e (4.64:1); AA: background → #ededed (4.56:1); AAA: text → #cd8547 (7.04:1)

## Brands using this color

- **Aesop** — accent #945c26 (Δ 0.898) — https://brandsweets.com/colors/brands/aesop-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/985d2a-c4b39c-62cbc9-2d2c1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#985d2a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.