# #98549c

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#98549c`
- RGB: rgb(152, 84, 156)
- HSL: hsl(297, 30%, 47%)
- OKLCH: oklch(0.552 0.132 325.1)
- Relative luminance: 0.1542
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 3.047) — https://brandsweets.com/colors/bermuda-onion
- Moods: cool, muted
- Page: https://brandsweets.com/colors/98549c

## Tints & shades

- Tints (toward white): #a660a9, #af70b2, #b881bb, #c292c4, #cda5cf, #d6b6d8, #dfc7e1, #e9d7ea, #f2e8f3, #fbf8fb
- Shades (toward black): #8b4d8f, #7b447e, #6e3d71, #613663, #542e56, #442546, #371e38, #2a172b, #1a0e1b, #0d070d

## Harmonies

- Complementary: #579c54
- Analogous: #74549c, #9c547b
- Triadic: #9c9854, #549c98
- Split-complementary: #7b9c54, #549c74
- Tetradic: #9c7454, #579c54, #547b9c

## Colors that go with #98549c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #98549c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #98549c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #98549c: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #98549c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #98549c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #98549c, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Tomato** #ff6347 [pool] — Two real palettes: Sunset Boulevard and GitLab's brand system put Tomato beside #98549c, as the lead colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: triadic] — Olive Green completes a triad with #98549c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.14:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7b447e (7.07:1)
- On black (#000000): 4.08:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a259a6 (4.52:1); AA: background → #f0f0f0 (4.51:1); AAA: text → #ba84bd (7.12:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/98549c-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#98549c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.