# #984bd2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#984bd2`
- RGB: rgb(152, 75, 210)
- HSL: hsl(274, 60%, 56%)
- OKLCH: oklch(0.571 0.203 307.4)
- Relative luminance: 0.1636
- Nearest named color: Magenta Affair (#aa44dd, Δ 3.726) — https://brandsweets.com/colors/magenta-affair
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/984bd2

## Tints & shades

- Tints (toward white): #a15cd6, #ab6cda, #b681df, #c091e3, #c9a1e8, #d2b1ec, #dcc2f0, #e8d6f5, #f1e7f9, #faf7fd
- Shades (toward black): #8c37cd, #7f2fbc, #6e29a3, #60248f, #531f7a, #451a66, #371452, #270e39, #190925, #0b0410

## Harmonies

- Complementary: #86d24b
- Analogous: #544bd2, #d24bc9
- Triadic: #d2984b, #4bd298
- Split-complementary: #c9d24b, #4bd254
- Tetradic: #d2544b, #86d24b, #4bc9d2

## Colors that go with #984bd2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #984bd2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #984bd2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #984bd2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #984bd2: 3 real palettes, including Linkedin's brand system and Hasbro's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Marvel's brand system put Midnight Blue beside #984bd2, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Marvel (https://brandsweets.com/colors/brands/marvel-com), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #984bd2 in 3 real palettes, including Loom's brand system and Yahoo's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #984bd2 in 3 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Dark Cyan** #008b8b [harmony, pool: triadic] — Dark Cyan completes a triad with #984bd2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.92:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7c2eb8 (7.14:1)
- On black (#000000): 4.27:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9c54d4 (4.63:1); AA: background → #f5f5f5 (4.51:1); AAA: text → #b681df (7.19:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/984bd2-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#984bd2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.