# #984379

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#984379`
- RGB: rgb(152, 67, 121)
- HSL: hsl(322, 39%, 43%)
- OKLCH: oklch(0.511 0.131 343.8)
- Relative luminance: 0.1207
- Nearest named color: Grape Kiss (#82476f, Δ 4.541) — https://brandsweets.com/colors/grape-kiss
- Moods: warm
- Page: https://brandsweets.com/colors/984379

## Tints & shades

- Tints (toward white): #ae4c8a, #b75c96, #c171a4, #c983af, #d298bd, #daaac8, #e3bfd6, #ebd1e1, #f4e6ef, #fcf8fa
- Shades (toward black): #8a3d6e, #7c3663, #6e3057, #602a4c, #552544, #471f38, #39192d, #2b1322, #1c0c17, #0e060b

## Harmonies

- Complementary: #439862
- Analogous: #8d4398, #98434e
- Triadic: #799843, #437998
- Split-complementary: #4e9843, #43988d
- Tetradic: #988d43, #439862, #434e98

## Colors that go with #984379

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #984379 in 5 real palettes, including Dunkin''s brand system and Blush, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #984379 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #984379: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #984379: 3 real palettes, including Chase's brand system and Peacock, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #984379: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #984379, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Peru** #cd853f [pool] — Two real palettes: Woodsmoke and Bakery put Peru beside #984379, as the lead colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/peru
- **Rust** #b7410e [pool] — Rust shows up next to #984379 in two real palettes: Semrush's brand system and Garnet, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.15:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8a3d6e (7.06:1)
- On black (#000000): 3.41:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b45591 (4.65:1); AA: background → #dedede (4.57:1); AAA: text → #c77fad (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/984379-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#984379" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.