# #984378

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#984378`
- RGB: rgb(152, 67, 120)
- HSL: hsl(323, 39%, 43%)
- OKLCH: oklch(0.511 0.13 344.4)
- Relative luminance: 0.1205
- Nearest named color: Grape Kiss (#82476f, Δ 4.481) — https://brandsweets.com/colors/grape-kiss
- Moods: warm
- Page: https://brandsweets.com/colors/984378

## Tints & shades

- Tints (toward white): #ae4c88, #b75c94, #c171a2, #c983ae, #d298bc, #daaac7, #e3bfd5, #ebd1e1, #f4e6ef, #fcf8fa
- Shades (toward black): #8a3d6c, #7c3661, #6e3056, #602a4b, #552543, #471f38, #39192d, #2b1321, #1c0c16, #0e060b

## Harmonies

- Complementary: #439864
- Analogous: #8e4398, #98434d
- Triadic: #789843, #437898
- Split-complementary: #4d9843, #43988e
- Tetradic: #988e43, #439864, #434d98

## Colors that go with #984378

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #984378 in 6 real palettes, including Dunkin''s brand system and Blush, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #984378 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #984378: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #984378: 3 real palettes, including Chase's brand system and Peacock, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Champagne** #f7e7ce [pool] — Two real palettes: Woodsmoke and Darkroom put Champagne beside #984378, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #984378: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #984378 in two real palettes: Fireside and Darkroom, as the supporting colour. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #984378, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.16:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8a3d6c (7.08:1)
- On black (#000000): 3.41:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b45590 (4.64:1); AA: background → #dedede (4.58:1); AAA: text → #c77fac (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/984378-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#984378" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.