# #98433e

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#98433e`
- RGB: rgb(152, 67, 62)
- HSL: hsl(3, 42%, 42%)
- OKLCH: oklch(0.493 0.115 25.6)
- Relative luminance: 0.1104
- Nearest named color: Brick (#a03623, Δ 3.406) — https://brandsweets.com/colors/brick
- Moods: warm
- Page: https://brandsweets.com/colors/98433e

## Tints & shades

- Tints (toward white): #ae4c47, #b95a55, #c26f6b, #ca807d, #d39692, #dcaba8, #e3bcba, #ecd1d0, #f3e3e2, #fcf8f8
- Shades (toward black): #8a3c38, #7b3632, #70312e, #622b28, #532422, #451e1c, #361816, #2b1312, #1d0d0c, #0e0606

## Harmonies

- Complementary: #3e9498
- Analogous: #983e67, #98703e
- Triadic: #3e9843, #433e98
- Split-complementary: #3e9870, #3e6798
- Tetradic: #67983e, #3e9498, #703e98

## Colors that go with #98433e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #98433e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Chase (https://brandsweets.com/colors/brands/chase-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #98433e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Woodsmoke and Darkroom put Champagne beside #98433e, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #98433e in 6 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #98433e in 5 real palettes, including Olive Grove and Cider, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #98433e: 7 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Chase (https://brandsweets.com/colors/brands/chase-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #98433e in 4 real palettes, including Fireside and Harvest, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Harvest (https://brandsweets.com/palettes/warm#harvest), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/goldenrod
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #98433e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.55:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #913f3b (7.05:1)
- On black (#000000): 3.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b95a55 (4.66:1); AA: background → #d6d6d6 (4.5:1); AAA: text → #cb8480 (7.15:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/98433e-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#98433e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.