# #983473

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#983473`
- RGB: rgb(152, 52, 115)
- HSL: hsl(322, 49%, 40%)
- OKLCH: oklch(0.49 0.15 345.3)
- Relative luminance: 0.1037
- Nearest named color: Haunted Purple (#991177, Δ 4.795) — https://brandsweets.com/colors/haunted-purple
- Moods: warm
- Page: https://brandsweets.com/colors/983473

## Tints & shades

- Tints (toward white): #af3c85, #c14995, #c75ca0, #cf72ad, #d789ba, #dea0c8, #e6b7d5, #edcae0, #f5e1ed, #fcf7fb
- Shades (toward black): #892f68, #7d2b5f, #6e2654, #63224b, #541d3f, #441734, #39142b, #2a0e20, #1e0a17, #0f050c

## Harmonies

- Complementary: #349859
- Analogous: #8b3498, #983441
- Triadic: #739834, #347398
- Split-complementary: #419834, #34988b
- Tetradic: #988b34, #349859, #344198

## Colors that go with #983473

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #983473: 4 real palettes, including Chase's brand system and Peacock, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #983473 in 4 real palettes, including Dunkin''s brand system and Blush, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #983473 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #983473: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #983473: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #983473 in two real palettes: Chase's brand system and Wayfair's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #983473 in two real palettes: Garnet and Wayfair's brand system, as the supporting colour. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/rust
- **Olive Green** #808000 [harmony: triadic] — Olive Green completes a triad with #983473 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #943370 (7.08:1)
- On black (#000000): 3.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c14995 (4.65:1); AA: background → #d4d4d4 (4.61:1); AAA: text → #d17ab1 (7.13:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/983473-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#983473" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.