# #982a5f

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#982a5f`
- RGB: rgb(152, 42, 95)
- HSL: hsl(331, 57%, 38%)
- OKLCH: oklch(0.471 0.153 355.2)
- Relative luminance: 0.0916
- Nearest named color: Berry (#990f4b, Δ 3.755) — https://brandsweets.com/colors/berry
- Moods: warm
- Page: https://brandsweets.com/colors/982a5f

## Tints & shades

- Tints (toward white): #b0306e, #c8377d, #cf4f8d, #d5679c, #dc7fac, #e297bb, #e9afcb, #f0c7db, #f6dfea, #fdf7fa
- Shades (toward black): #8c2658, #7c224e, #701f46, #601a3c, #541735, #48142d, #380f23, #2c0c1c, #1c0812, #10040a

## Harmonies

- Complementary: #2a9863
- Analogous: #982a96, #982c2a
- Triadic: #5f982a, #2a5f98
- Split-complementary: #2a982c, #2a9698
- Tetradic: #96982a, #2a9863, #2c2a98

## Colors that go with #982a5f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #982a5f in 4 real palettes, including Lenovo's brand system and Wendy's's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #982a5f: 7 real palettes, including Chase's brand system and State Farm's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #982a5f in 11 real palettes, including Typewriter and Chipotle's brand system, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Blush (https://brandsweets.com/palettes/light#blush), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #982a5f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Woodsmoke and Bramble put Champagne beside #982a5f, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #982a5f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #982a5f: 3 real palettes, including Chipotle's brand system and Bramble, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #982a5f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.42:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.83:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ca3f82 (4.54:1); AA: background → #cccccc (4.62:1); AAA: text → #da77a7 (7.18:1); AAA: background → #fafafa (7.11:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/982a5f-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#982a5f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.