# #981bfe

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#981bfe`
- RGB: rgb(152, 27, 254)
- HSL: hsl(273, 99%, 55%)
- OKLCH: oklch(0.565 0.287 301.2)
- Relative luminance: 0.1462
- Nearest named color: Cosmic Heart (#9601f4, Δ 2.104) — https://brandsweets.com/colors/cosmic-heart
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/981bfe

## Tints & shades

- Tints (toward white): #a12ffe, #ac48fe, #b55dfe, #bf71fe, #ca8afe, #d39fff, #ddb3ff, #e6c7ff, #f1e1ff, #faf5ff
- Shades (toward black): #8c01fe, #7e01e4, #7001cb, #6201b2, #540198, #43017a, #350060, #270047, #19002e, #0b0014

## Harmonies

- Complementary: #81fe1b
- Analogous: #261bfe, #fe1bf2
- Triadic: #fe981b, #1bfe98
- Split-complementary: #f2fe1b, #1bfe26
- Tetradic: #fe261b, #81fe1b, #1bf2fe

## Colors that go with #981bfe

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #981bfe on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #981bfe: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #981bfe's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #981bfe: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #981bfe: two real palettes: Linkedin's brand system and Hasbro's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #981bfe in two real palettes: Taco Bell's brand system and Circuit, as the accent. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Circuit (https://brandsweets.com/palettes/technical#circuit). — https://brandsweets.com/colors/lightseagreen
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #981bfe in two real palettes: monday.com's brand system and ClickUp's brand system, as the lead colour. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/mediumslateblue
- **Teal** #008080 [pool] — Teal shows up next to #981bfe in two real palettes: Gemstone and Stripe's brand system, as the lead colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.35:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7b01df (7.21:1)
- On black (#000000): 3.92:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a539fe (4.62:1); AA: background → #ededed (4.57:1); AAA: text → #bf71fe (7.01:1)

## Brands using this color

- **Taco Bell** — secondary #9a23f8 (Δ 1.161) — https://brandsweets.com/colors/brands/tacobell-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/981bfe-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#981bfe" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.