# #981b68

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#981b68`
- RGB: rgb(152, 27, 104)
- HSL: hsl(323, 70%, 35%)
- OKLCH: oklch(0.462 0.174 348.8)
- Relative luminance: 0.0846
- Nearest named color: Haunted Purple (#991177, Δ 2.826) — https://brandsweets.com/colors/haunted-purple
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/981b68

## Tints & shades

- Tints (toward white): #b21f7a, #d0258e, #dc389d, #e052aa, #e670b9, #ea8ac5, #efa4d2, #f4bedf, #f9dcee, #fdf6fb
- Shades (toward black): #8b185f, #7e1656, #71144d, #641244, #570f3b, #450c2f, #380a27, #2b081e, #1e0515, #11030c

## Harmonies

- Complementary: #1b984b
- Analogous: #891b98, #981b29
- Triadic: #68981b, #1b6898
- Split-complementary: #29981b, #1b9889
- Tetradic: #98891b, #1b984b, #1b2998

## Colors that go with #981b68

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #981b68's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #981b68: 5 real palettes, including Chase's brand system and Hinge's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #981b68 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #981b68: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #981b68: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #981b68 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #981b68: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #981b68: two real palettes: MLB's brand system and Reebok's brand system, as the accent. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Reebok (https://brandsweets.com/colors/brands/reebok-com). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.8:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.69:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d92694 (4.66:1); AA: background → #c7c7c7 (4.62:1); AAA: text → #e56cb6 (7.15:1); AAA: background → #f5f5f5 (7.16:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/981b68-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#981b68" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.