# #980b52

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#980b52`
- RGB: rgb(152, 11, 82)
- HSL: hsl(330, 87%, 32%)
- OKLCH: oklch(0.445 0.175 358.9)
- Relative luminance: 0.0752
- Nearest named color: Aristocratic Velvet (#980b4a, Δ 1.303) — https://brandsweets.com/colors/aristocratic-velvet
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/980b52

## Tints & shades

- Tints (toward white): #ba0d63, #d70f73, #ef1a85, #f13794, #f358a6, #f679b8, #f896c7, #fab7d9, #fcd4e8, #fef5fa
- Shades (toward black): #8a0a4a, #7c0942, #72083d, #640736, #56062e, #480526, #39041f, #30031a, #210212, #13010a

## Harmonies

- Complementary: #0b9952
- Analogous: #990b99, #990b0b
- Triadic: #52990b, #0b5299
- Split-complementary: #0b990b, #0b9999
- Tetradic: #99990b, #0b9952, #0b0b99

## Colors that go with #980b52

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #980b52's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #980b52 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #980b52: 7 real palettes, including Chase's brand system and State Farm's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #980b52 in 10 real palettes, including Chipotle's brand system and Trader Joe's's brand system, as the supporting colour. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #980b52: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Ochre** #cc7722 [pool] — Designers have shipped Ochre with #980b52: 3 real palettes, including Newsprint and Saffron, as the accent. Seen in: Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Saffron (https://brandsweets.com/palettes/warm#saffron), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/ochre
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #980b52 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #980b52: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.38:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.5:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e01078 (4.51:1); AA: background → #bfbfbf (4.56:1); AAA: text → #f462ab (7.18:1); AAA: background → #ebebeb (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/980b52-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#980b52" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.