# #97bfc9

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#97bfc9`
- RGB: rgb(151, 191, 201)
- HSL: hsl(192, 32%, 69%)
- OKLCH: oklch(0.779 0.045 214.7)
- Relative luminance: 0.4806
- Nearest named color: Aquatic (#99c1cc, Δ 0.677) — https://brandsweets.com/colors/aquatic
- Moods: cool, muted
- Page: https://brandsweets.com/colors/97bfc9

## Tints & shades

- Tints (toward white): #a1c5ce, #abcbd4, #b5d2d9, #bfd8de, #c9dee3, #d0e2e7, #dae8ec, #e4eff1, #eef5f6, #f8fbfc
- Shades (toward black): #82b3bf, #6ba4b3, #5798a8, #4b8391, #40707d, #345b65, #2a4951, #1d3439, #132125, #070c0d

## Harmonies

- Complementary: #c9a197
- Analogous: #97c9ba, #97a6c9
- Triadic: #c997bf, #bfc997
- Split-complementary: #c997a6, #c9ba97
- Tetradic: #ba97c9, #c9a197, #a6c997

## Colors that go with #97bfc9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #97bfc9: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #97bfc9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Copper** #b87333 [pool] — Designers have shipped Copper with #97bfc9: 5 real palettes, including Clean Beauty and Desert Road, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #97bfc9 in 5 real palettes, including Tiffany & Co.'s brand system and Frost & Ember, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Cartier (https://brandsweets.com/colors/brands/cartier-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #97bfc9: 6 real palettes, including Max's brand system and Calm's brand system, as the supporting colour. Seen in: Max (https://brandsweets.com/colors/brands/max-com), Calm (https://brandsweets.com/colors/brands/calm-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #97bfc9: 6 real palettes, including Open House and Coca-Cola's brand system, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #97bfc9: 4 real palettes, including Opensea's brand system and Patreon's brand system, as the lead colour. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 7 real palettes, including First Snow and Lavender Milk put Midnight Blue beside #97bfc9, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.98:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #477d8a (4.6:1); AA: background → #474747 (4.69:1); AAA: text → #365e68 (7.1:1); AAA: background → #2b2b2b (7.15:1)
- On black (#000000): 10.61:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Oatly** — accent #98c5d3 (Δ 1.855) — https://brandsweets.com/colors/brands/oatly-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/97bfc9-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#97bfc9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.