# #97acc4

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#97acc4`
- RGB: rgb(151, 172, 196)
- HSL: hsl(212, 28%, 68%)
- OKLCH: oklch(0.736 0.042 251.9)
- Relative luminance: 0.4007
- Nearest named color: Pewter (#8ba8b7, Δ 2.648) — https://brandsweets.com/colors/pewter
- Moods: cool, muted
- Page: https://brandsweets.com/colors/97acc4

## Tints & shades

- Tints (toward white): #a0b4ca, #aabbcf, #b4c3d5, #becbda, #c8d3e0, #d1dbe5, #dbe2eb, #e5eaf0, #eff2f6, #f8fafb
- Shades (toward black): #839cb9, #6c8aac, #5a7ba0, #4d6989, #425a76, #374b62, #2a3a4b, #1f2b37, #121921, #070a0d

## Harmonies

- Complementary: #c4af97
- Analogous: #97c3c4, #9897c4
- Triadic: #c497ac, #acc497
- Split-complementary: #c49897, #c3c497
- Tetradic: #c497c3, #c4af97, #97c498

## Colors that go with #97acc4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #97acc4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Sand** #c2b280 [harmony, pool: complementary] — Sand sits directly opposite #97acc4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sand
- **Amber** #ffbf00 [pool] — Amber is paired with #97acc4 in 4 real palettes, including NBA's brand system and Blueprint, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Uber's brand system and Canva's brand system put Blue beside #97acc4, as the accent. Seen in: Uber (https://brandsweets.com/colors/brands/uber-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Lexus (https://brandsweets.com/colors/brands/lexus-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #97acc4 in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Copper** #b87333 [pool] — Designers have shipped Copper with #97acc4: 5 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #97acc4 in 4 real palettes, including JBL's brand system and Riot Games's brand system, as the supporting colour. Seen in: JBL (https://brandsweets.com/colors/brands/jbl-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #97acc4 in 4 real palettes, including PayPal's brand system and Ahrefs's brand system, as the accent. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/darkorange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.33:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #58789d (4.58:1); AA: background → #3d3d3d (4.66:1); AAA: text → #425a76 (7.1:1); AAA: background → #1f1f1f (7.08:1)
- On black (#000000): 9.01:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Crypto.com** — accent #a0a9be (Δ 1.407) — https://brandsweets.com/colors/brands/crypto-com

## Curated palettes containing it

- **First Snow** (winter, cool, light, minimal) — #2b4c7e, #8fa8c8, #c9d6e3, #fbfcfe, #14213d — Ice blue on snow-white with a deep navy — the quietest winter palette; everything is a tint of one cold hue. — tool: https://brandsweets.com/palettes/new/2b4c7e-8fa8c8-c9d6e3-fbfcfe-14213d — collection: https://brandsweets.com/palettes/winter

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/97acc4-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#97acc4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.