# #979cc4

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#979cc4`
- RGB: rgb(151, 156, 196)
- HSL: hsl(233, 28%, 68%)
- OKLCH: oklch(0.703 0.059 279.2)
- Relative luminance: 0.3434
- Nearest named color: Easter Egg (#8e97c7, Δ 2.077) — https://brandsweets.com/colors/easter-egg
- Moods: cool, muted
- Page: https://brandsweets.com/colors/979cc4

## Tints & shades

- Tints (toward white): #a0a5ca, #aaaecf, #b4b8d5, #bec1da, #c8cae0, #d1d4e5, #dbddeb, #e5e6f0, #eff0f6, #f8f9fb
- Shades (toward black): #8389b9, #6c74ac, #5a62a0, #4d5489, #424876, #373c62, #2a2e4b, #1f2237, #121421, #07080d

## Harmonies

- Complementary: #c4bf97
- Analogous: #97b3c4, #a897c4
- Triadic: #c4979c, #9cc497
- Split-complementary: #c4a897, #b3c497
- Tetradic: #c497b3, #c4bf97, #97c4a8

## Colors that go with #979cc4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #979cc4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Mercury (https://brandsweets.com/colors/brands/mercury-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Sand** #c2b280 [harmony, pool: complementary] — Sand sits directly opposite #979cc4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sand
- **Amber** #ffbf00 [pool] — Amber is paired with #979cc4 in 4 real palettes, including Ahrefs's brand system and NBA's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Burlywood** #deb887 [pool] — Burlywood is paired with #979cc4 in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood
- **Copper** #b87333 [pool] — Designers have shipped Copper with #979cc4: 4 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #979cc4: 5 real palettes, including Calm's brand system and Max's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Max (https://brandsweets.com/colors/brands/max-com), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #979cc4: 4 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #979cc4: 4 real palettes, including Studio Grey and Patreon's brand system, as the accent. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6971ab (4.61:1); AA: background → #363636 (4.53:1); AAA: text → #4d5489 (7.13:1); AAA: background → #121212 (7.02:1)
- On black (#000000): 7.87:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/979cc4-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#979cc4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.