# #979baf

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#979baf`
- RGB: rgb(151, 155, 175)
- HSL: hsl(230, 13%, 64%)
- OKLCH: oklch(0.693 0.03 276.6)
- Relative luminance: 0.3312
- Nearest named color: Machinery (#9999aa, Δ 0.779) — https://brandsweets.com/colors/machinery
- Moods: cool, muted
- Page: https://brandsweets.com/colors/979baf

## Tints & shades

- Tints (toward white): #a0a4b6, #abafbf, #b4b7c5, #c0c2ce, #c8cad5, #d1d3dc, #dcdee4, #e5e6eb, #f1f1f4, #f9f9fb
- Shades (toward black): #868ba2, #757a95, #666b85, #595d73, #4b4f62, #3e4151, #31333f, #23252e, #16171d, #09090c

## Harmonies

- Complementary: #afab97
- Analogous: #97a7af, #9f97af
- Triadic: #af979b, #9baf97
- Split-complementary: #af9f97, #a7af97
- Tetradic: #af97a7, #afab97, #97af9f

## Colors that go with #979baf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #979baf without the hard edge of pure #000. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Estate and Garden Wedding put Blush Pink beside #979baf, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #979baf: 8 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #979baf: 4 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #979baf in 4 real palettes, including Darkroom and Pine & Birch, as the accent. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Canopy (https://brandsweets.com/palettes/cool#canopy), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/hunter-green
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Open House and First Snow put Midnight Blue beside #979baf, as the text colour against it. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow), Plaid (https://brandsweets.com/colors/brands/plaid-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #979baf: 5 real palettes, including Crypto.com's brand system and First Snow, as the supporting colour. Seen in: Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Stone (https://brandsweets.com/palettes/neutral#stone), Ink Wash (https://brandsweets.com/palettes/dark#ink-wash). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #979baf in 6 real palettes, including Sephora's brand system and Brilliant's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Confluent (https://brandsweets.com/colors/brands/confluent-io), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.75:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6f7490 (4.59:1); AA: background → #333333 (4.59:1); AAA: text → #52566b (7.24:1); AAA: background → #0d0d0d (7.06:1)
- On black (#000000): 7.62:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/979baf-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#979baf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.