# #9796ab

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9796ab`
- RGB: rgb(151, 150, 171)
- HSL: hsl(243, 11%, 63%)
- OKLCH: oklch(0.681 0.031 287.7)
- Relative luminance: 0.3133
- Nearest named color: Machinery (#9999aa, Δ 0.967) — https://brandsweets.com/colors/machinery
- Moods: cool, muted
- Page: https://brandsweets.com/colors/9796ab

## Tints & shades

- Tints (toward white): #a3a2b4, #abaabb, #b6b5c4, #bfbecb, #cac9d4, #d2d2db, #dddde4, #e6e6eb, #f1f1f4, #f9f9fa
- Shades (toward black): #86859d, #767490, #67667f, #5a596e, #4e4d60, #40404f, #33323e, #25242d, #17171c, #09090b

## Harmonies

- Complementary: #aaab96
- Analogous: #96a0ab, #a296ab
- Triadic: #ab9796, #96ab97
- Split-complementary: #aba296, #a0ab96
- Tetradic: #ab96a0, #aaab96, #96aba2

## Colors that go with #9796ab

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9796ab: softer than #000 and cool enough to feel like part of the same palette. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Dark Goldenrod** #b8860b [harmony, pool: complementary] — Dark Goldenrod sits directly opposite #9796ab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Greige (https://brandsweets.com/palettes/neutral#greige). — https://brandsweets.com/colors/darkgoldenrod
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Estate and Garden Wedding put Blush Pink beside #9796ab, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #9796ab: 7 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9796ab: 4 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Open House and First Snow put Midnight Blue beside #9796ab, as the text colour against it. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow), Plaid (https://brandsweets.com/colors/brands/plaid-com), Ford (https://brandsweets.com/colors/brands/ford-com). — https://brandsweets.com/colors/midnightblue
- **Peru** #cd853f [harmony, pool: split] — Peru is a split-complement of #9796ab: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #9796ab: 4 real palettes, including Ink Wash and Stone, as the lead colour. Seen in: Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), Stone (https://brandsweets.com/palettes/neutral#stone), First Snow (https://brandsweets.com/palettes/cool#first-snow), Crypto.com (https://brandsweets.com/colors/brands/crypto-com). — https://brandsweets.com/colors/powderblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.89:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #73718e (4.69:1); AA: background → #303030 (4.57:1); AAA: text → #57566c (7.11:1); AAA: background → #050505 (7.05:1)
- On black (#000000): 7.27:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Dusk** (cool, muted, elegant) — #4b5d8a, #8b97b3, #c07a4e, #eef0f4, #1f2430 — Slate blue with a copper accent — calm, professional, slightly editorial; suits consultancies and journals. — tool: https://brandsweets.com/palettes/new/4b5d8a-8b97b3-c07a4e-eef0f4-1f2430 — collection: https://brandsweets.com/palettes/cool

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9796ab-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9796ab" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.