# #978698

A color — muted, minimal. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#978698`
- RGB: rgb(151, 134, 152)
- HSL: hsl(297, 8%, 56%)
- OKLCH: oklch(0.641 0.033 324.2)
- Relative luminance: 0.259
- Nearest named color: Hatoba Pigeon (#95859c, Δ 0.805) — https://brandsweets.com/colors/hatoba-pigeon
- Moods: muted, minimal
- Page: https://brandsweets.com/colors/978698

## Tints & shades

- Tints (toward white): #a091a1, #aa9cab, #b6aab6, #bfb5c0, #c9c0c9, #d2cbd2, #dcd6dc, #e7e3e8, #f1eef1, #faf9fa
- Shades (toward black): #8b788c, #7e6c7f, #6d5e6e, #605260, #524653, #443b45, #372f37, #262127, #191519, #0b090b

## Harmonies

- Complementary: #879886
- Analogous: #8e8698, #988690
- Triadic: #989786, #869897
- Split-complementary: #909886, #86988e
- Tetradic: #988e86, #879886, #869098

## Colors that go with #978698

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #978698: softer than #000 and cool enough to feel like part of the same palette. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #978698 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/mediumseagreen
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Estate and Graphite Mono put Blush Pink beside #978698, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Midnight Luxe and Darkroom put Champagne beside #978698, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #978698: 6 real palettes, including Atelier and Dusk, as the accent. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #978698: 4 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Campus (https://brandsweets.com/palettes/friendly#campus), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Peru** #cd853f [pool] — 5 real palettes, including Estate and Kiln put Peru beside #978698, as the lead colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Kiln (https://brandsweets.com/palettes/dark#kiln), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/peru
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #978698: 4 real palettes, including Ink Wash and Stone, as the lead colour. Seen in: Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), Stone (https://brandsweets.com/palettes/neutral#stone), First Snow (https://brandsweets.com/palettes/cool#first-snow), Crypto.com (https://brandsweets.com/colors/brands/crypto-com). — https://brandsweets.com/colors/powderblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #837184 (4.51:1); AA: background → #242424 (4.57:1); AAA: text → #625463 (7.08:1)
- On black (#000000): 6.18:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a091a1 (7.06:1)

## Fonts for this mood

- minimal: https://brandsweets.com/fonts/mood/minimal

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/978698-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#978698" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.