# #978302

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#978302`
- RGB: rgb(151, 131, 2)
- HSL: hsl(52, 97%, 30%)
- OKLCH: oklch(0.61 0.126 98.4)
- Relative luminance: 0.2282
- Nearest named color: Captain Kirk (#9b870c, Δ 1.311) — https://brandsweets.com/colors/captain-kirk
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/978302

## Tints & shades

- Tints (toward white): #baa103, #ddc003, #fbda04, #fcdf27, #fce54a, #fdea6d, #fdef90, #fef3af, #fef8d2, #fffef5
- Shades (toward black): #887602, #7e6d02, #6f6002, #645702, #554a01, #463d01, #3c3401, #2d2701, #231f01, #141100

## Harmonies

- Complementary: #021697
- Analogous: #973902, #609702
- Triadic: #029783, #830297
- Split-complementary: #026097, #390297
- Tetradic: #029739, #021697, #970260

## Colors that go with #978302

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #978302: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Bramble and Coffee Bar put Champagne beside #978302, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Denim** #1560bd [pool] — Designers have shipped Denim with #978302: 7 real palettes, including Guinness's brand system and Dusk, as the accent. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Dyson (https://brandsweets.com/colors/brands/dyson-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #978302 in 5 real palettes, including Rolex's brand system and Bookshop, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/hunter-green
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #978302: 5 real palettes, including Cider and Bookshop, as the lead colour. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Bakery (https://brandsweets.com/palettes/warm#bakery), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/saddlebrown
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #978302: 4 real palettes, including Riverbed and Forest Floor, as the supporting colour. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 5 real palettes, including Atelier and Riverbed put Slate Gray beside #978302, as the supporting colour. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Greige (https://brandsweets.com/palettes/neutral#greige), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/slategray
- **Medium Slate Blue** #7b68ee [harmony: complementary] — Medium Slate Blue sits directly opposite #978302 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.77:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #887602 (4.53:1); AA: background → #1c1c1c (4.51:1); AAA: text → #645702 (7.23:1)
- On black (#000000): 5.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b09903 (7.4:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/978302-c4c39c-4ea7df-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#978302" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.